Download the Conservation Certification Glossary of frequently used terms.
What is a program?
A program is a collection of conservation practices, organized into projects, with one or more conservation or conservation education objective. Program exists at sites—one site has one program. Programs must have one qualifying project to be certified.
What is a project?
A project is a distinct effort towards a conservation or education objective that requires unified management. Projects are based in habitats and can be implemented to manage habitat and/or species, advance education, and/or meet additional objectives like green infrastructure or remediation. See the list of possible projects below.
What is a site?
A site is a contiguous land unit (possibly including a water body) composed of individual land units that touch at a point or share a common border. These contiguous land units can have different ownership (e.g. two business units, one business and one public park), or different legal status (e.g. one section zoned for industrial and another for conservation). Exceptions include the following:
Why habitat type?
A project takes place in a habitat. We adapted a list of habitat categories from the IUCN. You will need to provide basic information about the habitat during the application process.
What are the possible projects?
Caves and Subterranean
Species Management Projects:
Reptiles and Amphibians
Other Species Management
Education and Awareness Projects:
Awareness and Community Engagement
Other Education and Awareness
Other Options Projects:
Integrated Vegetation Management
Land Conservation Agreements*
Species of Concern*
Invasive Species – Coordinated Approaches*
* These “Other Options” projects alone will not qualify a program for Conservation Certification. In order to qualify for Conservation Certification, these “Other Options” projects must be accompanied by at least one qualifying habitat, species, or education project.
What are the fees?
USD 250 per new program registration*
USD 1,000 per application for members
USD 2,000 per application for non-members
*Existing programs, including Wildlife at Work and Corporate Lands for Learning programs that have not expired, are not charged a registration fee. Programs that utilize WHC strategy and planning services before registering online may have their registration fee waived. Contact your WHC relationship manager or email us.
Fees may change at the beginning of any calendar year.
What are the qualifying questions?
For a project to qualify toward Conservation Certification, you must be able to answer “yes” to five questions.
Let us help guide you through your conservation project, from the initial design phase to the application process. Download Project Guidances
Click to view training videos on the various features of Conservation Certification.
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