Mission, Vision, Values

Our mission

The Wildlife Habitat Council promotes and certifies habitat conservation and management on corporate lands through partnerships and education.

Our vision

At WHC, we believe that every act of conservation matters. Whether it’s a small pollinator garden or a complex wetlands restoration, each and every conservation action contributes to the collective positive outcome for the environment.

How we support our mission

WHC programs translate corporate sustainability goals and objectives into tangible and measurable on-the-ground actions. Through a focus on building collaboration for conservation with corporate employees, other conservation organizations, government agencies and community members, WHC programs focus on healthy ecosystems and connected communities.

Our values

At Wildlife Habitat Council we are an open, true, driven and bold team, and believe that every act of conservation matters.

We are open. This means we

  • Make conservation achievement accessible to all types of organizations
  • Respect different ways of getting the job done
  • Don’t close our minds or our office doors

We are true. This means we

  • Embrace transparency even when it’s uncomfortable
  • Are honest in our processes, outcomes and impact
  • Say what we mean

We are driven. This means we

  • Set ambitious goals
  • Focus on impact and measures
  • Develop simple, elegant solutions to complex challenges

We are bold. This means we

  • Enable conservation, not enforce
  • Encourage fresh ideas and embrace new ways of doing things
  • React quickly yet thoughtfully

About Our Logo

Wildlife Habitat Council logoOur logo icon represents a contemporary graphic brand that more closely aligns with the companies and organizations that we serve. Specific features of the icon include:

  • The leaf representing nature or habitat. The leaf evolves into a circle and an arrow indicating flow or an ongoing process.
  • The circle connects and encapsulates the other features, showing how they are part of a larger, holistic global system.
  • The dark blue shape represents the built environment and the people associated with Wildlife Habitat Council programs. It is constructed of building blocks, which also convey process and growth.
  • The second element, a light blue field under the building represents clean water, an essential component of successful conservation and habitat restoration programs.