At WHC, we are committed to the idea of radical transparency. This means we are open, true and direct with information about our organization, procedures and outcomes. We believe this level of transparency is a requirement of any certifying body and hope that it drives conversation, innovation and ultimately, increased conservation.
The private sector has a critical role to play in the biodiversity crisis in managing, restoring and protecting lands for nature. We encourage companies to tell their stories about their biodiversity work and achievements. Storytelling serves a variety of business goals and ultimately will increase long-term investments for corporate conservation efforts.
It is in the recognition aspect of our work where the risk of greenwashing accusations lie. WHC statements will always reflect true and accurate information related to our work, including but not limited to WHC Certification, membership and sponsorship data.
But when companies talk about what they do or achieve with WHC, what can they say? What claims can they make? What claims should they not make?
Here is how a company SHOULD talk about WHC recognition, certification or awards:
How a company SHOULD NOT talk about WHC recognition, certification or awards: