WHC Project Guidances can be used to design and implement a robust conservation program according to certification requirements.
Project Guidances adhere to the three principles of Conservation Certification:
Accessibility. Project Guidances provide an easy entrée to the act of conservation, the ability to scale a project from modest objectives to exceptional outcomes and, the complete information needed to prepare a successful application.
Credibility. Project Guidances were developed with the input of multiple stakeholders, helping inform the content from a variety of expert viewpoints.
Driving Change. Project Guidances are the building blocks of a conservation program and will drive change by providing meaningful data and reporting — creating a powerful incentive for participants to excel and new companies to join the effort.
Conservation Certification is organized into 26 possible conservation themes which are part of four conservation categories: Habitat, Species Management, Education and Awareness, and Other Options. Project Guidances are categorized as follows:
The content in most of the Project Guidances is informed by an Advisory Committee – a group of individuals, each an expert in that particular project area, drawn from across government, academia, NGO and the consultant community. WHC sought recommendations from WHC staff and conservation partners to ensure geographic and professional diversity in the make up of each Advisory Committee.
When an Advisory Committee was convened around a theme, it was posed a series of questions:
The answers to these questions and the resulting discussions provide the content for the Project Guidance as well as the assessment framework for each program seeking Conservation Certification. Project Guidances that were informed by an Advisory Committee are designated as “Stakeholder Informed.”
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